THE INTEGRATED APPROACH TO YOUR
Urology Clinic website
Clever Solution is a NYC-located, full-cycle web studio. We offer design, development and digital marketing services to businesses in the greater New York area. Our solutions are tuned to satisfy the needs of small and midsize companies. Our certified professionals are results-oriented and consumer-centric. We go the extra mile for every client.
Clever Solution has successfully developed and implemented SEO, PPC and SMM digital marketing solutions for urology clinics, practices and offices in New York City. We know the digital marketing problems that urology clinics face and work hard to solve them. You can rely on our team to devise a powerful, cost-effective strategy for your clinic.
WHAT WE OFFER
Cost-effective digital marketing solutions to
help your clinic gain a competitive edge
Conversion Tracking for Urology Clinics
Track conversions on your urology clinic website
to identify ways to achieve high conversion rates
CONVERSION TRACKING OF WEB FORMS
Web forms are indispensable in collecting important information about visitors, converting them into leads and closing them as customers. To improve conversion rates, your urology clinic website needs intuitive and easy-to-use web forms. Clever Solution professionals are ready to improve your web forms. We will track key visitor actions, analyze data and identify trends to create customized web forms. We adjust and optimize the forms until the conversion rate goal is reached.
ANALYSIS OF GOALS
Your urology website will never be of much value to your business if its conversion goals are vague or unrealistic. Why have a website if it doesn’t convert visitors into leads and close leads as patients? Clever Solution experts will analyze and optimize your conversion goals to make your website work for your clinic’s sake. Higher conversion rates are guaranteed.
UI OPTIMIZATION & CUSTOMER CONVERSION
To convert visitors into patients, your urology practice website needs to satisfy their needs from a UI/UX standpoint. This means being simple, easy to use and navigate, with intuitive design and convenient web forms. Our designers and digital marketers will enhance your urology website. We will gather and analyze data to find the best solution. Remember: nice design means higher conversions.
To discover how patients find your urology website, you need to analyze traffic. By finding meaningful patterns in data, you can optimize your website’s design, content and structure. Our SEOs will help you do it right. We will collect and analyze data utilizing smart tools and instruments, redesign your website, and make sure that conversion rates increase.
On-Page SEO for Urology Practices
Enhance your website’s pages to make sure
that both search bots and patients love them
Properly selected and implemented keywords are vital to achieving a high search engine ranking. Our SEO whizzes will find the best broad and long-tail keywords for your urology website, while our content creators will produce SEO-friendly page descriptions, blog posts, etc. We guarantee that both patients and search crawlers will be satisfied.
OPTIMIZATION OF TAGS AND META DESCRIPTIONS
To understand what a webpage is about, search crawlers rely on keywords, tags and meta descriptions. That is why you need keywords that work, and tags and meta descriptions that are optimized according to search engine guidelines. Our SEOs are ready for the job. We will audit your website to find and fix ‘broken’ tags and meta descriptions. A high search rank is what your urology website needs. We will achieve this goal.
SITE ARCHITECTURE ANALYSIS AND OPTIMIZATION
A website’s search ranking depends on many factors. Site architecture is one of them: the better the structure of your website, the easier it will be for search crawlers to scan and index it. Users don’t like poorly structured websites, either. Clever Solution is ready to analyze and optimize your urology clinic website. We do what it takes to help your website achieve a top search engine rank.
Websites that feature visual content attract more traffic and have a much higher conversion rate. Images catch visitors’ attention, entice them to consume content, convert them into leads and close them as patients. But to search crawlers, images don’t exist unless they have properly optimized Alt tags. Our SEOs are ready to put your visual content on the map. Search engines will enjoy your photos, pics and images as your urology patients do.
To gain a competitive edge in digital marketing, you need to pay attention to links. They should be properly selected and optimized. Remember: focus on quality, not on quantity. Clever Solution’s Search Engine Optimization team is ready to help you in your quest to build a high-quality linking profile. We will scan your website, find non-optimized and low-quality links in order to fix them. You can count on us to do the job right.
ONLINE BLOG SET-UP
Having a properly optimized blog is vital because it contains content which is the driving force behind your digital marketing campaign. Without impressive content your urology clinic website will achieve nothing. That is why all articles, infographics, videos, white papers, case studies, tip sheets, listicles, etc. should contain the correct keywords, optimized titles, tags, meta descriptions, images and much more. Help search crawlers index your blog’s content and you will be rewarded. Contact Clever Solution to improve your blog.
Off-Page SEO for Urology Offices
Influence off-page SEO factors to attract backlinks
and improve your website’s search engine ranking
WEBSITE CONTENT WRITING
Content is your message to visitors, leads, patients and brand promoters. That is why you should invest in creating superb content which visitors will look forward to. Clever Solution can help you do that. Our content creators and SEOs will produce high-quality content for your blog, as well as SEO-friendly webpage descriptions. We develop a strategy to systematically create, post and share content to attract the right backlinks, drive targeted traffic and reach visitors who are more likely to convert into leads and patients.
Guest blogging, though not as effective as it once was, is still helpful to establish your urology clinic as an authority, get exposure and build high-quality backlinks. Clever solution’s SEOs are ready to help you exploit guest blogging and guest posting opportunities. We will create content to share, contact influential blogs and bloggers, build connections and ensure that your urology website enjoys a top position in search engines.
INFOGRAPHICS CREATION & DISTRIBUTION
Having visual content is crucial. Images, pics, photos, slideshows and infographics rule the day because they catch visitors’ attention quickly and easily. Our designers, content creators and SEOs know how to create infographics your target audience will come back for. Trust our team and experience the difference in terms of traffic, links and conversions.
DIRECTORIES & LISTINGS
To improve your website’s link profile, you need to submit your urology clinic to authoritative directories and business listings. Have no time? Contact Clever Solution to do it right. We will find influential directories such as Yelp, Yellow Pages, White Pages, Local, etc. to submit your clinic. Our linkbuilding pros will monitor every account to answer questions, update descriptions and check for negative references.
To gain a strong position in the urology space, your website needs to be mentioned on blogs, forums and Q&A platforms. But answering questions and leaving comments takes time. Our linkbuilding experts are ready to help you out. We will create accounts, leave comments, answer questions – basically, act as real people – and then add links to your blog posts, landing pages, pages on social networks, etc. We guarantee that our passive advertising strategy will work.
DOC/PDF CREATION & SUBMISSION
To establish your urology clinic as an expert, you need to produce content for DOC and PDF files. White papers, ebooks, how-to’s, tip sheets and long reads are powerful, yet take time to create. Clever Solution’s content wizards and SEOs will analyze your target audience, identify its needs and challenges, and produce helpful, impactful content. You can trust us – we will bolster trust in your brand and boost
Reporting & Support
Track the performance of your SEO campaign with our
monthly reports, analyze insights and make informed decisions
MONTHLY SEO PERFORMANCE REPORTS
Any effective strategy is based on data, facts and trends. Our SEO performance reports are a helpful tool to understand your digital marketing campaign’s impact. We illustrate the big picture (advice, insights, pie charts, flow charts, tables) so that you can make smart, well-informed decisions. You can trust our team to do the job right.
Every website (and your urology office website is no different) needs to be supported. Bugs, design flaws, cyber-attacks, server errors, etc. are real problems that must be solved as soon as possible. Clever Solution is proud of its customer support team. Contact us whenever a problem occurs and we will help.
MONTHLY FULL SITE & DATABASE BACKUP
Websites are fragile. Even the simplest virus is a real threat to your business. There is a universal solution to solve this problem, though: a monthly full-site database backup. If anything goes wrong, our pros will just restore your website from a backup. You can rely on our team – we guarantee great protection.
PPC Services for Urology Centers
Utilize the power of PPC ads to attract right
visitors to your website and bolster conversions
GOOGLE ADWORDS ACCOUNT: SET-UP, MANAGEMENT & AUDIT
Efficient advertising is at the core of any digital marketing strategy. It’s no wonder that having a Google AdWords account is a must. It allows for monitoring the campaign, purchasing visits, setting up ads and much more. Your urology clinic needs an account on Google AdWords, too. Our PPC mavens will establish and manage your account or, if you have one, audit it and fix all errors to maximize the performance of each marketing dollar. You can trust our PPC pros to do the job right.
To close leads as patients, you need to attract the right visitors and convert them into leads. To accelerate the process, you can generate leads right away with customized PPC ads. Clever Solution is ready to help. Our PPC experts will analyze your target audience, identify its needs and challenges, and create customized ads leading to optimized landing pages. We guarantee that our approach will generate leads and patients, not useless clicks.
PRODUCT CAMPAIGNS IN GOOGLE MERCHANT CENTER
The urology space is highly competitive. If you want to gain traction, focus on advertising your products and services in an effective way. Clever Solution is ready for the job. We will analyze your website, select key products and services, establish a product campaign in Google Merchant Center and monitor its performance, continuously adjusting for better results. We pay attention to every ad: analyze your niche, select broad and long-tail keywords, set up snippets and extensions, add detailed descriptions and high-quality images. The boost in traffic and conversions is guaranteed.
REMARKETING CAMPAIGN IN GOOGLE ADWORDS
When it comes to PPC advertising, reach people who have already visited your urology clinic website. They are more likely to be interested in your products and services. Clever Solution’s PPC pros will fire up a remarketing campaign in Google AdWords: track key visitor actions, analyze why they haven’t converted yet, create customized ads, optimize landing pages and CTAs. We guarantee that your website will enjoy a higher conversion rate in 1 month.
To boost conversions, you need lots of data. The more data you gather and analyze, the better your chance of crafting a successful digital marketing campaign is. Your phone number is one of the available data sources. Our PPC pros will launch a call tracking campaign in Google AdWords. We will assign a different phone number to each traffic source, identify and track visitors, create customized ads and improve the conversion rate.
MOBILE APPS ADVERTISING IN GOOGLE PLAY STORE
As nearly two-thirds of Americans (according to the Pew Research Center) are smartphone owners, your urology clinic needs to go mobile too. That is, have a mobile-friendly website and a helpful application. If your clinic has its own app, Clever Solution can advertise it in the Google Play Store. Our PPC professionals will create customized ads to target people who use similar apps or search for selected keywords. We guarantee increased downloads, a higher in-app revenue and better brand awareness.
YOUTUBE AND VIDEO ADS
Every year Americans spend millions of hours watching videos on YouTube. Videos are immersive and generate tons of traffic. Your urology practice needs to focus on creating high-quality videos. Have no time? Clever Solution will help. Our video wizards will create funny and educational videos, upload them to your YouTube channel and place ads to drive visitors to your website. Video ads are costly, but we know the secret of how to make them pay for themselves.
FACEBOOK AND INSTAGRAM ADS
Using social networks today is as natural as having a phone number 30 years ago. Billions of people are glued to their screens checking Facebook’s feed, the latest photos on Instagram and news on Twitter. Our PPC pros will gather and analyze data about your target audience, create customized ads for Facebook and Instagram, and drive targeted traffic and visitors to your urology clinic website. We tweak and optimize the ads to maximize the effect of each marketing dollar.
GOOGLE ADWORDS TUTORIAL
Google AdWords is a core tool for every digital marketer. But if you are a business owner, you need to have a basic understanding of how Google AdWords works, also. Clever Solution knows a quick way to help you learn more about it. Contact us and we will send you a detailed Google AdWords tutorial for free.
SMM Services for Urology Practices
Put your urology clinic on the map by analyzing
your target audience and using smart tracking tools
ANALYSIS OF TARGET AUDIENCE/COMPETITORS/NICHE
To succeed in social media marketing, you need to have a detailed strategy: what content to create, when and where to post and share it, how to interact with patients, how to self-promote your clinic, etc. But to create that strategy, you need to gather and analyze lots of data about your target audience, competitors and the urology space. Our professionals are ready for the job. We will do everything it takes to broaden exposure, build brand awareness and attract new patients to your website.
DEVELOPMENT OF A CONTENT STRATEGY
Every SMM strategy is based on content. But to develop remarkable content, you first need a strategy. Without a powerful content creation and distribution strategy, even the best SMM professional’s efforts will be in vain. Clever Solution creates content following an in-depth strategy for your urology clinic website. We analyze data after each iteration to produce content which your target audience loves.
CONTENT POSTING & SHARING
Most businesses post content they create in blogs. This strategy has worked for years but it’s becoming less effective now. Why? Because nobody cares about your blog unless you are a famed guru or a well-known brand. However, if you post and share your blog posts on social networks, you have a chance to attract the right visitors. Clever Solution knows the secret of effective patient generation. We collect and analyze data to find out where, when and how to post and share content your target audience likes. You can trust our professionals.
NETWORKING ACCOUNTS & COMMUNICATION
To reach patients and prospects, your content needs to be posted and shared on social networks in a systematic way. But if your clinic’s pages on social networks don’t have enough followers and subscribers, even the best content won’t have the desired effect. Clever Solution can solve the problem. We create networking accounts with personas, share your content and communicate with users to drive them to your website. This strategy kills two birds with one stone: your clinic extends its reach and you show visitors that your care about them.
Social networks are ideal platforms for ads simply because people love using them. Our PPC professionals will analyze your urology business and select the networks where your clinic’s presence is important. We will create customized ads that pay for themselves. Success is guaranteed.
Content for Urology Websites
Attract and retain patients by creating
unique, useful and relevant content
Written content is the backbone of every digital marketing campaign. Even if you are a photo studio, you need articles for your blog. Your urology clinic depends on written content too. You need content for your website’s pages, landing pages and your blog. Clever Solution can help. We will write remarkable articles, post and share them on social networks to build brand awareness, increase patient loyalty and boost conversions. You can trust our team to do it right.
Digital marketing is based on the idea that you should educate your customers, not try to sell them your products and services right away. Your urology clinic needs to adopt this approach also, especially if your patients are in the awareness and consideration stages of a buyer’s journey. Infographics are perfect for the job: they educate while containing lots of information and being easy to use. Clever Solution pros know how to create infographics to increase conversions. Contact us to feel the difference.
To stand apart from the competition, your clinic needs to be mentioned in the news. It doesn’t mean that you have to do something funny or take part in anything scandalous. All you need is to contact Clever Solution. Our content creators will produce high-quality industry news and press releases, contact news outlets and ensure that stories about your urology clinic get published. After that, we will spread those stories on social networks to maximize their effect.
PHOTOS & VIDEOS
Visual content is a must in social media marketing. Your goal is to catch attention, and what content does that better than photos and videos? Clever Solution professionals will create high-quality photos and videos for your website, blog and social media posts. We guarantee that they will catch user’s attention, entertain, educate and then lead viewers to your website.
Social Networks for Urology Clinics
Reach new patients by cementing your clinic’s
presence on different social networking platforms
Facebook is the #1 social network for promoting your business. The reason is simple: It is huge and popular. Strengthen your clinic’s position on Facebook with Clever Solution’s help. We will create useful content, post and share it, interact with patients and promote your website. We will broaden your clinic’s reach and also develop its brand identity. You can rely on our certified SMM pros to do it right.
Google+ is a powerful SEO tool which every business needs. Backlinks from Google+ are valuable and will be helpful if your urology clinic struggles to receive a high search engine ranking. Clever Solution experts know how to make Google+ work for you. We will boost your SERP and attract new patients. The result is guaranteed.
Twitter is here to stay despite all predictions about its inevitable fall. That is why your urology practice needs to invest in gaining a strong position on Twitter. SMM pros of Clever Solution are ready to help. We will tweet the latest news and articles, retweet entertaining and educational content, snag retweets and attract followers. You can count on our team to make a difference for your urology website.
To succeed in digital marketing, your clinic should be seen as a respected business with expert doctors and professional staff. Clever solution knows how to utilize LinkedIn, a social network for professionals, to bolster your authority. We will create high-quality, urology-related content (white papers, ebooks, tip sheets, infographics), post and share it to broaden reach, build backlinks and attract new patients.
INSTAGRAM & PINTEREST
Visual content is very powerful. It attracts user attention quickly and easily. People don’t need to spend time to read a photo or a pic – they just look at it and move along. That is why your urology clinic needs to pay attention to Instagram and Pinterest, the picture-sharing and likes-generating behemoths. Our SMM experts know how to establish and manage a successful campaign on Pinterest and Instagram. We will drive visitors to your website utilizing visually appealing images, photos and pics. The boost in conversions is guaranteed.
Certified by Google and Bing. Our digital marketers will solve any problem your urology clinic faces. Just contact us and we will find the solution.
Reliable and trustworthy. You can trust our professionals to do the job right. We collect and analyze data, test our ideas and continuously optimize to achieve better results.
Customer-oriented and passionate. We love what we do. That is why we don’t hesitate to go the extra mile for our clients. You and your business are our priority.
Willing to find cost-effective solutions for your business. We are professionals and know how to work within a budget. We will find a solution that meets your needs.
Motivated to show you the big picture. You are our client and we don’t want to hide any data from you. We provide performance reports and advice to help you make informed decisions.
Skilled in helping our customers solve their problems. If anything goes wrong, contact our customer support team. We work 24/7.
* If you want to contact us on weekends (or in case you have critical problems), please do it via email